Searching for Cheap Home Insurance

It may not have escaped your notice but one of the main purposes of this Home Insurance blog is to attract visitors searching for popular terms on the web. Stuff like Cheap Home Insurance, Home Insurance online quote, buildings and contents insurance quote. That sort of thing.

So I thought, why not write one of my Home Insurance blogs about writing a home insurance blog and how to write copy which is, on one hand, engaging, on the other, friendly for those searching 'buy cheap home insurance now'
and 'quick home insurance quotes'!

Well, not that I consider myself an expert. The first rule has to be: write something that makes sense and is actually readable. How many times have you seen copy like this: 'For the best cheap UK Home insurance, contact our Home Insurance team now for a cheap home insurance quote on you house in the UK'?

Not great is it and, I'm glad to say, search engines think so too. Nowadays you really can't fool Google and company with massive over repetition of key terms - such as cheap home insurance, in this case. They know what you're doing and will punish you for it.

Instead, you need to bury your key terms amongst other related terms ­ phrases and words that would appear naturally in a genuinely interesting and well written article about Home Insurance. These might be things like possessions, like for like, drains cover, new for old, settee and billiard table. Fun isn't it?

Anyway, throwing in words like these; carpet, curtains, stain, breakage, accident, excess, water damage and massive toilet explosion not only prove your article is relevant to the topic in hand ­ home insurance ­ they also reduce the density of the main words your using. Meaning they aren't so obviously there to attract visitors.

That's it really. I said I wasn't an expert. But at the end of the day, the only copy that really works is good readable, informative stuff that people (and spiders) are happy to give time to to read. That's what I try to do. It may work it may not, but it is an honest attempt at something with some teeny weenie value. And, importantly, I'm only doing it because Performance Direct can absolutely save you time an money buying good value cheap home insurance, buildings and contents cover. Give them a call and don't forget to mention how much you enjoyed their excellent home insurance blog.