Central Bedfordshire Council launches bike safety campaign

Motorbike owners in Central Bedfordshire are to be reminded of the need to ride safely in a new campaign launched by the local council.

Central Bedfordshire Council is allying with Amey to set up special road signs in areas that have been deemed to require motorcyclists to pay special attention if they wish to avoid an accident.

These signs will bear messages such as 'Safe Speed?' and 'Correct Position?' in order to remind riders of the need to read the road conditions correctly and act accordingly.

It is hoped that this initiative will prompt bike owners in the area to review their style of riding and react to hazards more effectively, thus helping to minimise the number of accidents involving bikers.

Brian Spurr, executive member for sustainable communities services at Central Bedfordshire Council, said: "Improved assessment of road conditions will help motorcyclists to plan ahead, giving them more time to make decisions when faced with a variety of road situations."

Earlier this week, the government launched a new Think! national safety campaign which aims to remind car owners of the need to be mindful of motorcyclists at junctions.

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