Ducati and SSRP launch motorbike safety advert

Motorcyclists in Sussex are to be encouraged to take safety seriously via a new advertisement aimed at creating a message of responsibility.

Sussex Safer Road Partnership (SSRP) has allied with motorbike manufacturer Ducati to create the short film Stay A Hero, Stay Safe, which features a small boy recreating the excitement of biking using his father's Ducati 848 in the garage.

The organisation stated that the tone of the advert contrasts with the shocking nature of many public service films and instead conveys a positive message about the duty bike owners have to their families of staying safe.

Created by Alexander Commercials, the dialogue-free nature of the story also means that it can potentially reach a wider global audience via YouTube.

Ken Seymour, manager of the SSRP, said: "We hope that it will connect with the motorcycle community and generate discussion that helps to protect people on our roads."

SSRP is funded by East and West Sussex County Councils and Brighton and Hove City Council, while other partners include organisations such as Sussex Police, the Highways Agency and HM Courts' Service.

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