Ducati Diavel wins bike of the year accolade from MCN

The Ducati Diavel has been named as the year's best bike by the industry publication Motorcycle News (MCN).

At an awards ceremony held earlier this month, the cruiser-class motorbike was recognised as MCN's machine of the year for 2011, with the publication praising the model for exceeding the expectations of policyholders.

The Diavel has had an extremely successful first year since its introduction, scooping a number of industry accolades while recording sales figures that continue to surpass Ducati's internal expectations.

According to the company, it has been designed with the principles of power and style in mind, with its Testastretta 11 Degree engine, specially engineered 240-section rear tyre and signature chassis offering speed, comfort and strong safety credentials.

In assessing the bike, the MCN judges said they had been "blown away" by the "rule-changing" performance of the unit, suggesting that its debut has helped to redefine its vehicle class.

Marc Potter, MCN editor and head of the judging panel, said: "There was no hesitation here because I have never known a bike exceed expectations by such a huge margin.

"It has massive presence as a cruiser and should clearly appeal in an entirely new market for Ducati, yet the performance and the feel of the bike is fabulous."

Ducati is set to cement the popularity of the Diavel further in the coming months with the introduction of the Diavel AMG Special Edition, which was shown off to the public for the first time at this month's International Motor Show in Frankfurt.

The improved model will include enhancements such as five-spoke wheel styling, carbon fibre lateral radiator grills with aluminium trim and an AMG-style sport exhaust system with engraved end-caps when it debuts next year.

Tim Maccabee, managing director of Ducati UK, said upon collecting the MCN award: "When people test ride a Diavel they invariably want one."

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